01 / The challenge
The challenge
Running several storefronts independently creates repeated catalogue, content and operational work. The redesign needed to preserve distinct customer-facing brands while giving the business one place to manage the system.
02 / System focus
System focus
A unified administration layer coordinates the storefronts and their shared commerce capabilities. Payments, logistics, content management, WhatsApp communication, technical SEO and AWS delivery are treated as parts of one platform rather than isolated add-ons.